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469 233 7892These days, the purchasing journey for many people begins with a search on Google. According to SEOINC research in 2022, 53% of website traffic comes from Google. 15% of this traffic is driven by Google Ads, also known as Google AdWords. For B2B brands, this number can reach up to 75%. These figures highlight the importance of this topic for websites and businesses.
Google Ads services are a solution to display your brand, product, or service at the right time and place to users who are searching for them. However, it’s not that simple. Merely having a Google Ads account and funding it won’t automatically get your pages to the number one spot on Google. The ranking depends on several factors such as competitor status, selecting the right keywords, understanding user behavior, conversion rates, and more.
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Google’s search engine records over 3.5 billion searches worldwide every day. Users are almost always exposed to Google Ads or Google AdWords. Search Engine Optimization (SEO) services require a lot of time and expertise. However, thanks to Google AdWords, it’s possible to reach top positions on the first page in a short amount of time. The size of the company doesn’t matter. When it comes to purchasing products or using services, Google is one of the first places people search. It doesn’t matter what you’re doing—whether you’re studying, working, or at home—when you’re looking for gift ideas, weekend activities, or entertainment, you search on Google. Therefore, AdWords is a powerful tool in online marketing to drive significant traffic to websites and increase product and service marketing.
With a market share of over 85%, Google is the most used search engine and marketing platform worldwide. With more than 60,000 searches per second, all companies can achieve quick sales success. By using Google Ads, your ads will be displayed when users search for your company, product, or industry.
Google Search Ads are text-based ads that appear on search results pages. They can appear at the top or bottom of the page, with no guarantee of the top spot. You pay based on a cost-per-click (CPC) model.
Display Ads are image-based ads that target users who may be interested in your products but haven’t searched for them yet. Google shows these ads on websites, apps, and partners like YouTube and Gmail. You pay based on CPM, CPC, or CPA.
Since YouTube is owned by Google and functions like a search engine for videos, you can target potential customers based on what they watch. With over 2 billion users worldwide, YouTube offers a vast audience for your ads.